When You Start Playing by Someone’s Rules, You End Up Creating Your Own.

A few months ago, I joined LinkedIn with a simple goal: look around the job market and find a job in AI.

But when you actually start reading the job adverts, you realise something strange: they’re not job descriptions — they’re extraterrestrial requirement lists .

Roles asking for:

• 10+ years of experience in technologies that barely existed

• senior‑level research skills for junior‑level salaries

• “AI expertise” defined as everything and nothing

• and support in development? Almost zero.

And somehow, these posts are the ones that get massive engagement and applications. Probably because people see the promise of a high salary and think, “If I can just tick enough boxes, maybe I’ll get in.”

I was one of them. Scrolling. Reading. Applying. Trying to fit myself into these impossible shapes.

Until I realised something important:

These roles weren’t designed for people like me — they were designed for people who already won.

And that’s when everything changed.

I stopped applying.

Not because I had a better offer. Not because I had a plan. Not because I suddenly became “ready.”

I stopped waiting for someone to tell me I was “qualified.” I stopped shaping my identity around a job description. I stopped trying to fit into lanes that were never built for me.

Instead, I did something people would call insane:

I started building slowly my own path.

Is it safe? Not really .

Is it guaranteed? No .

Is it going to work? Who knows .

But for once in my life, I decided to try.

Where That Decision Took Me

That decision became SIMPLionEX .

I took every piece of AI knowledge I learned over the last months and applied it in ways I never imagined possible. I’ve always been good at processes, logic, workflows — but I used those skills for others.

This time, I used everything I knew for myself.

And yes, I fell straight into the stereotypical “AI rabbit hole.” But it wasn’t hype — it was clarity.

AI became the developer that doesn’t always understand the requirements — and I became the operator who challenges it, pokes it, refines it, and forces it to match reality.

And somehow, through that messy back‑and‑forth, I launched my first real application: SafeTrack — a fire drill app at safetrack.simplionex.com .

Then I launched BBF: Build or Be Forgotten , the newsletter you’re reading today.

The Part Very Few Admit: Being Visible Is Heavy

What I never expected was how heavy it feels to share your thoughts publicly.

When you start posting, you don’t know if you sound right. You don’t know if you’re relevant. You don’t know if people will understand what you’re trying to say.

And then there’s the noise.

Creators arguing that everything sounds like AI. People calling posts “AI slop.” Comment sections filled with weird, empty replies that feel like they were generated by a toaster.

I’ve seen a lot of AI. I’ve seen a lot of nonsense. I’ve seen comment sections that look like they were written by ghosts.

So when you write something real — something from your own experience — you start questioning yourself:

• Do I sound like them?

• Does this look automated?

• Is this even worth posting?

• Is anyone going to care?

But here’s the truth I learned:

The moment you stop playing by someone else’s rules, your voice stops sounding like everyone else’s.

That’s the shift.

That’s the moment you stop blending in. That’s the moment you start building your own lane. That’s the moment your digital footprint becomes yours — not a copy of someone else’s.

And that’s exactly what happened to me.

The Unexpected Outcome

Today, if you search my name, SIMPLionEX , or even this newsletter, you’ll find me.

I’m indexed. Visible. Mapped. Recognised by algorithms that don’t care about job titles or about me — only about signal.

Not because I’m special. Not because I’m loud. But because I spent the last months building instead of waiting.

This edition Spotlight is yours — And Why You Deserve It

And here’s the truth most people won’t say out loud:

If reading this made you imagine yourself in the spotlight… you already deserve to be there.

You’re here because:

• you thought about the system you’re building

• you felt that spark of “I should share this”

• you wanted your work judged so you can sharpen it

• you’re proud of something you built — even if it’s small

• you’re ready to show proof‑of‑work instead of waiting for permission

And here’s the real reason you’re in this section:

You wouldn’t be thinking about the spotlight if you weren’t ready for it. This is your open invitation.

If you’re sitting on:

• a dirty real‑world automation

• a custom script

• a workflow hack

• a system you built to save yourself time

Send it.

Whether you’re a creator, founder, or just experimenting with something new, I’d love to hear about it. You might be featured in the next BBF: Build or Be Forgotten edition.

So if you’re building something worth sharing — send me a DM . Let’s make the next spotlight yours.

Building SIMPLionEX . Sharing the journey through BBF: Build or Be Forgotten .

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